The constant changes in the business environment make it essential to prepare a RESULTS REPORT to assess, communicate, and guide the performance of an organization. This report provides a detailed overview of the activities, achievements, or future challenges experienced by the company in a specific period. Additionally, it offers stakeholders a comprehensive understanding of its […]
If Video Marketing is the future, then the future has already arrived. Are you wondering if it´s worth investing part of your company’s marketing budget, to make a video? You came to the right place, we’re here to help you answer that question. First things first, what is Video Marketing? If a picture is worth […]
In the competitive landscape of the agricultural sector, gaining a deep understanding of the farmer has become a critical factor for success. Every day, market orientation, strategic segmentation, and customer loyalty take on greater significance. In this context, a fundamental tool comes into play: the Buyer Persona. This trending marketing concept not only shapes strategies […]
Social media is a marketing strategy for agricultural businesses, however, there are still many agricultural businesses that do not fully utilize the potential of social media to connect with farmers. At Viernes, we work day by day on the social media content of our agricultural clients, so today we will share some tips to improve […]
The world moves at lightning speed, with today’s trends becoming obsolete tomorrow. Similarly, your customers’ needs are constantly changing, so you and your team must keep your eyes and ears alert to keep your company current. However, it’s not just about being attentive to customers and market changes; it’s also about adopting new marketing and […]
The business world is becoming increasingly competitive, and market orientation, as well as customer loyalty, converge in CRM strategies (Customer Relationship Management) to create community, generate connections, and share values or beliefs that become loyalty and repurchase. In the process of marketing strategic planning, tools such as the customer map, customer journey, or market segmentation […]
In Viernes, we know that a picture is worth a thousand words, so when it comes to making our communication and marketing strategies work better, what could be more effective in connecting with the consumer than a video?If we ask a person to imagine a dog through an auditory advertisement or simply with text, the […]
Safety in each job is essential to ensure the physical and mental integrity of workers. To achieve this, it is important to follow certain recommendations that allow for the minimization of workplace risks and the promotion of a safe and healthy work environment. 1. Identify workplace hazardsThe first step in improving workplace safety is to […]
The essence of any HES program is for employees to have an awareness of self-care and safety in their workplaces. To implement this culture, a comprehensive and sustainable strategy that promotes its development is required. Below are some practices that can be useful: 1. Assertive communication:All employees must understand safety policies and procedures, which means, […]