This type of VIDEO is used to promote a product/service, brand, or event in a CREATIVE way with the aim of increasing SALES. It is the most widely used method of communication in MARKETING campaigns to attract target audiences, generate interest from customers, and make the cash register ring.
The promotional video persuasively highlights the benefits and differentiators of a product, generating greater INTEREST and emphasizing the unique characteristics that lead to the desire to purchase.
In addition, a promotional video can be shared on different channels and platforms, adapting to any strategy, whether reaching large audiences or clearly defined segments.
A promotional video can be a very EFFECTIVE tool to generate interest and desire to purchase among the public, increase brand awareness, and differentiate from the competition, which can be beneficial for the company in terms of sales conversion and positioning in the market.
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